The US Army has suspended its new expensive advertising campaign featuring Jonathan Majors following the actor’s recent arrest.
The ad campaign featuring actor Majors as the on-screen narrator for the revived “Be All You Can Be” ads was paused on Sunday after his arrest on the previous day, according to officials.
According to New York Police, Majors is facing charges of assault, strangulation, and harassment, as reported by Army Times.
Laura DeFrancisco, spokesperson for the Army Enterprise Marketing Office, acknowledged the arrest of Jonathan Majors and expressed concern about the allegations. The office oversees the DDB ad and executes marketing efforts.
Police responded and arrested the actor after a domestic dispute with a 30-year-old woman, who sustained injuries on her head and neck. A preliminary investigation was conducted.
DeFrancisco stated that although Mr. Majors is presumed innocent until proven guilty, it is prudent to suspend our ads until the investigation of the allegations is concluded.
The Army had planned to advertise during the 2023 NCAA men’s college basketball tournament, including in-person events during the Final Four. However, it is uncertain if these events will occur. The Army Times noted the ad campaign’s prominence in the tournament’s coverage, including the Final Four and championship games.
Priya Chaudhry, the criminal defense lawyer for Majors, released a statement on his behalf.
Jonathan Majors is currently facing charges related an altercation with a woman he knows. His legal team is gathering evidence, including video footage from the vehicle where the incident occurred, witness testimony, and two written statements from the woman recanting her allegations. They are hopeful that this evidence will lead the District Attorney’s office drop the charges.